Humans of Mem: Gira Wieczorek Bridges the Professional and Personal with Mem

"Where did I put that client blurb?"

As founder of Aleberry, a design and investor relations agency, Gira Wieczorek is constantly juggling dozens of client projects. Hunting down information buried in her notes slows her down, especially when preparing for meetings. 

One day, Mem’s related notes automatically surfaced the exact client blurb she needed for a meeting, right when she needed it. 

“That was a magic moment for me,” Gira said.

At Aleberry, Gira helps companies — often with very technical engineering teams — navigate fundraising and investor relations, consulting on everything from design and marketing to pitch decks and data rooms. 

To support her wide spectrum of work, Mem was the perfect match for Gira’s workflow. Unlike other apps she’d tried, Mem was an intelligent system that could immediately understand her context and flexibly adapt to different needs, from high-level strategy to granular technical details. 

Most importantly, Gira trusts that Mem will make sense of everything she puts into it. 

“I paste highly technical Slack messages into Mem, draft content like LinkedIn posts and investor updates, and jot down stream-of-consciousness notes,” Gira said. 

Gira relies on related notes in the sidebar to discover relevant information about what she’s working on. And when she’s rushing between meetings, Mem automatically suggests collections that a note belongs to, so she can spend less time organizing. 

Mem adapts to Gira’s workflow so well that when she faced a major life transition — relocating from Seattle to Boston with her first child — she used Mem to orchestrate her cross-country move. 

Mem’s intuitive design and flexible organization helped her stay on track. 

"I love the clean UI and the ability to organize with collections," Gira said. 

AI-powered collections automatically categorized all of her notes, without needing to remember a tagging system or complex folder structure. 

"I have collections for everything," Gira explained. "There's 'The Relocation' for our move, 'Food and Bev' for recipe creation, and individual collections for each client."

Between coordinating house-hunting logistics to meal planning to taking investor meeting notes, Mem was the only system that could keep up with her blend of personal and professional needs.  

Mem is her go-to hub for capturing and processing it all. Through every meeting, move, and milestone, Mem adapts to her busy life and work without missing a beat.